4 Reasons to use Salesforce Service Cloud over Sales Cloud's Standard Case Functionality

When businesses look to enhance their customer support operations, they often turn to Salesforce as their go-to platform. Salesforce offers both Service Cloud and Sales Cloud. Although both platforms can help you manage customer interactions, they are designed with different objectives in mind. Sales Cloud is primarily focused on managing the sales pipeline, while Service Cloud is specifically built to optimize customer service and support functions.